Sneakerheads rejoice: The Cure Cincinnati, a high-end online retail shop selling limited-edition collectible sneakers, now has a brick-and-mortar store in Walnut Hills.
That’s right, you can actually get your hands on a pair of limited-edition Yeezys, Nikes, Air Jordans, and more, right here in Cincinnati.
Well, kind of.
Technically, you can't touch the shoes, as they’re all encased in plastic and will remain that way until purchased. “We keep it in plastic because it protects the nature of the shoe,” says founder Keith Tabron, who co-owns the store with friend Dillon Kelley. “And we don’t do try-ons because it preserves things like the hang tag and the insert -- without those the shoe is actually worth less.”
Which matters when you’re paying upwards of $400 per pair ($1,200 in the case of Adidas’ Beluga 350 v2 by Kanye West). In addition to the aforementioned brands, The Cure Cincinnati also carries limited-edition Reeboks and Doc Martens (yes, they make sneakers, too), as well as more reasonably priced clothing and hats by Bape, Fear of God, and Supreme, including pieces from the brand’s collaboration with Louis Vuitton. (Though at $2,000, could be considered less “reasonably priced.”)
Tabron, a Dayton native, plans to use his extensive experience managing big box sneaker stores to bring The Cure Cincinnati to areas as close as Columbus and as far as Miami and L.A. “I want to take it to every major city in the United States,” he says. “People would always ask, ‘Where’s your store at?’ so I thought it was time to take it to the next level.”
That includes hosting in-store events and being the official sponsor of the Ohio Sneaker Exchange in Columbus this March. “In the fall, we’re planning to host our own sneaker convention,” Tabron says, adding that he’ll reveal details soon on The Cure Cincinnati’s Facebook and Instagram.
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Click through the gallery above to get a virtual look at some of The Cure Cincinnati’s inventory, and check it out in-person by visiting the shop at 961 E. McMillian Street (45206).