Shopping small is the mantra of Over-the-Rhine's largest employer this holiday season. Empower's headquarters on 14th Street is using its sizable presence in the neighborhood to showcase OTR mom and pop purveyors of products, services, and food at the moment.
Window-shopping is a timeless activity, especially around the gift-giving season. With that in mind, the independent advertising agency recently turned its street-level plate glass windows into tastefully designed stages to spotlight local makers in an effort to guide shoppers their way.
To make the shopping small experience as easy as possible, Empower paired every item in the display with scannable QR codes that link you directly to a microsite where you can easily purchase the item. While you're encouraged to visit each store in person or online, the windows act as a sort of one-stop-shop for many local goods and can jumpstart gift ideas if you need them.
The displays refresh on a weekly basis, too, enticing visitors to return to 14th Street often throughout the season.
Here's a list of some of the types of businesses you'll find on display:
- Maverick Chocolate
- 1215 Wine Bar & Coffee Lab
- Pet Wants
- Idlewild Woman
- The Candle Lab
- GO(O)D Company Apparel
- Spruce Nail Shop
- Sloane Boutique
- Churchill's Fine Teas
Empower's blend of art and technology to promote small business owners this season is notable, especially considering the challenges entrepreneurs in the community have faced over the last nine months. The next time you're in Over-the-Rhine, swing by 15 East 14th Street to check it out.