As lifelong equestrians, Jessica Bloom and Bethany Kraatz are experts in the horse community. They're also experts in real estate. So, when Kraatz's dad came up with the idea to form a partnership, EquiLux Property Exchange Group was born.
The EquiLux team has since grown to serve the Midwest region, specializing in luxury farmland, helping buyers find the homestead of their dreams.
"We get to play with really cool critters and meet amazing people everyday," says Bloom.
Kraatz says that she had a 16-year career in horses before she got into equine real estate. Her dad was a farm realtor for years, so she followed in his footsteps and obtained her license. Then her dad met Bloom, who was about an hour-and-a-half north, and the rest is history.
Now, equine luxury and farm real estate is becoming a popular option as buyers are in search of more land. Kraatz says the pandemic boosted interest in having more land and farming, and the demand has continued to grow since then.
“A lot of people have been able to work from home,” adds Bloom. “They want modern amenities but also want to look out the window and see horses or the chickens out in the back yard.”
Some people have gone as far as to change careers and run their farms full-time, Bloom says.
“We have several clients who were boarding their horses elsewhere, and then decided to get their own land and have people board with them,” she adds. “They get to see their horses a lot more this way and it’s income-producing.”
It also helps that Kentucky is the horse capital of the world, where farmland is plentiful.
“Horse farms will never go away here,” says Kraatz. “Kentucky does an amazing job of keeping farmland available and not overdeveloping it. Farms are a staple here and it’s amazing to get to be a part of that.”