The clothing boutique of the future isn't located in a fancy building or at a slick web address online. It's in a truck. A very large, very upcycled formed Keebler delivery truck with the name "Truckshop" emblazoned on the side in a script-y font with a pink and yellow background. And this truck is driven by Cincinnati transplant Ashley Volbrecht.
"I love this; I really do love this," she told me over a recent lunch of healthy eats at Seasons 52. "To me, the most rewarding part is that I feel like my style is stamped on all the merchandise."
Season Two of Ohio's first mobile boutique just launched, and Volbrecht's already having a banner few weeks. Truckshop merchandise showed to an enthusiastic crowd at the Junior League of Cincinnati's annual fashion show, and Ashley has made a few appearances on the local TV news networks. Her calendar's also booking up fast with events, craft fairs, fundraisers and more.
"This city really embraces startups," Volbrecht said. She went on to say she couldn't think of a better place than Cincinnati to launch her business, the idea for which formed after she read an article in Lucky magazine about mobile fashion boutiques on the West Coast.
"I always wanted to create something from scratch and in the fashion area," she said. The idea for Truckshop just seemed to fit.
Everything inside the mobile boutique sells for $65 or less, and Volbrecht focuses her merchandise on brightly colored women's clothing, small accessories, and jewelry. She also makes the truck available for private parties, and sometimes creates pop up shops online for her goods. Volbrecht says, at long last, she feels she's doing something she has always wanted do. Running Truckshop doesn't feel like work to her, and as the weeks pass, Volbrecht's curated style is gathering quite a following.
"Just because you don't have experience in something doesn't mean you can't be good at it," she said.
To find out more about hours, merchandise, where to shop and private events, you can follow Truckshop on Facebook or online here.