These are the key components of Fathom House Art's DNA. The mission of the new art store, which opened in the Northgate Mall in June of 2018, focuses first and foremost on representation. The store is a space where people can gather in the name of art and be who they are regardless of their sexual preference, gender, or race.
Owner Amber Welch and Marketing Manager Kayleigh McElwain believe in promoting feminist voices in unspoken ways not only through art, but in the community as well. Their store provides a diverse environment for visitors to both enjoy and purchase affordable works. The pieces in Fathom are raw, authentic, provocative, tasteful, and curated by thoughtful staff members. In addition to the visual art featured in the store, visitors will find a unique variety of merchandise and poetry.
Fathom's local and global artists are mostly women, but some men with distinctive approaches to art are also included in the collection. Whatever gender the artist, however, the pieces chosen to hang on Fathom's walls ultimately support the mission of the store.
And that mission goes further. Fathom has a keen ability to present art for young people who may not have the opportunity to enjoy or have an emotional connection with it. With a roster of quality artists all under one roof, Fathom gives a powerful voice to the underrepresented and shares it with Northgate Mall-goers in a way in which anyone, regardless of who they are, will feel comfortable.
The store also offers workshops and parties, and it's always looking to network with artists who have a passion for art, diversity, or who simply want to be heard.
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For more on Fathom House Art, check out their website.