You may have been the crafty kid who made friendship bracelets (or BEST friend bracelets if things were serious) with pals growing up. They probably included some type of wrapped or braided yarn with beads added to spice it up. As an adult, you may not consider where your jewelry comes from, how it’s made, and who even put it together. When you get a piece of jewelry from Ella Jewelry, you know the Milford-local, Daniella Magliano, is the artisan who assembled it herself.
Daniella is the owner and sole designer and creator of her jewelry business. She was 23 when her mom asked her to make jewelry pieces featuring breast cancer ribbons for a fundraising event for the cause. She had never considered making her own accessories prior to the request, but after working some creative magic with some beads and stretch bracelets, she fell in love with the craft. After a few months of picking up some tips from jewelry-making courses and tutorials, Ella Jewelry was born.
The brand started out in LA, where Daniella was working at the time. “That’s when I really found my love for cultural and stone jewelry. They had awesome flea markets where they had tons of bead and stone vendors,” Daniella explains.
Her favorite vendor was a man from Africa who sold African trade beads, which lead Daniella to explore accessory styles in all kinds of cultures.
Today, the Ella Jewelry collection includes all hand-made bracelets, necklaces, and earrings that feature all kinds of vivid, tribal, statement pieces with stunning pendants and stones that Ella collects from across the country.
“I think what draws me to jewelry so much is that you can kind of just wear jeans and a t-shirt and throw on some fancy jewelry and be dressed up,” Daniella explains.
Ella Jewelry doesn’t have a storefront, but sells its products on a more personal level. Daniella sets up shop at local business open houses and art shows, like the City Flea in Washington Park.
But she mostly sells her pieces through requests she gets on her website and Instagram. This allows her to get feedback from customers and create unique pieces that are individually tailored to them.
Daniella says she’s most recently been in the business of developing personalized jewelry for brides and their bridal parties on their big day. These designs are fun and challenging to Daniella, because it is important to make the bride happy while capturing her individual style. What bride doesn’t want to stand out with incomparable style on their wedding day?
Check out her bridal pieces and more of Daniella’s bold and inventive creations in the photo gallery above.
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You can bring home an Ella Jewelry piece of your own through requests on Instagram.